What’s Working in Marketing (And What’s Not) | Bathroom Break #99

Not every marketing strategy works…ad some of the ones everyone talks about are quietly underperforming. Jay and Daniel break down what’s actually working in marketing right now AND what’s falling flat. Jay shares why going all in on YouTube hasn’t translated into meaningful conversions (yet), while Daniel explains one of the biggest mistakes brands make with B2B Influencer Marketing: relying on one-off creator deals instead of building long-term partnerships. Plus they dive into the growing importance of building your own AI knowledge base for your brand, and feeding it real customer insights so your AI actually understands your business. If you want a quick snapshot of what Marketers should double down on (and what to rethink) this is the episode for YOU. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/