The Science of Using Sound in Marketing with Steve Keller, Sonic Strategy Director at SiriusXM

What does your brand SOUND like? (Yep, it has a sound, whether you picked 1 or not.) Steve Keller is the Sonic Strategy Director at Studio Resonate, SiriusXM Media's audio-first creative consultancy. He's also one of the world's top experts on "sonic strategy": helping brands blend art & science to make audio ads and sonic identities that stick. Today on the pod, he shares what an audio ad has to nail in the first few seconds, and the most underused brand asset in Marketing.Plus, how the music playing in a store can change what shoppers buy, and why Steve wants you eating dinner with earplugs in. If you're a Marketer who wants audio ads and a brand sound people remember, this episode is for YOU. If this one has you rethinking your brand's sound, hit follow and leave a rating. It helps more Marketers find the show. Own every listening moment with SiriusXM Media. As the access point to the most valuable audiences, we make it easy for advertisers to reach people across premium audio, creators, video, and live experiences—all through one connected ecosystem that's built for scale, quality, and measurable results. Learn more about the largest addressable audio ecosystem at https://www.siriusxmmedia.com/daniel Follow Steve: LinkedIn: https://www.linkedin.com/in/stevekeller1/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com