The Human Advantage in an AI World with Emma Robinson, Head of B2B Marketing at Canva | Ep. 394

AI can produce content faster than ever…but if your brand feels generic, you’re already losing. Daniel sits down with Emma Robinson, Head of B2B Marketing at Canva, to unpack why human judgment, creativity, and brand conviction matter more than ever in an AI-powered Marketing world. From why visual storytelling encodes 74% faster in the brain, to how Canva thinks about brand as the long-term demand engine, Emma shares how elite teams use AI as leverage, not as a replacement for taste. They dive into balancing emotion and logic in enterprise buying, protecting creative standards internally, using AI beyond productivity gains, and why loyalty and brand equity will separate the best marketers from the rest. If you’re a marketer navigating AI, performance pressure, and brand building all at once, this is the episode for YOU. https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm Follow Emma: LinkedIn: https://www.linkedin.com/in/emma-robinson-mtkg/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com