The Devil’s in the Details: Why Metrics Matter, with Peter Mahoney

Ever wondered how a total science geek tackles marketing? Well, meet Peter Mahoney, the brains behind "The Next CMO," who dropped by the studio to chat with Daniel about his super analytical take on marketing tactics in this blast from the Marketing Millennials’ past. Peter’s secret sauce? It’s all about the scientific method. Get set to dive into the nitty-gritty of constant testing because Peter’s ready to ride or die by the numbers. He explains why setting solid goals with clear metrics, targets, and milestones is the North Star combination sure to guide any marketer to success. Plus, how can chatting with your finance team elevate your game to the next level? Tune in to learn why that finance pow-wow might just be your ticket to marketing greatness! 0:00 Intro/Background 3:51 Testing Your Hypothesis 6:05 Setting Up a Plan 13:43 Understanding Data 19:15 Selling a Marketing Plan 24:10 Justifying Brand Campaigns 31:42 A Hill to Die On 36:11 Where to Find Us Find Peter: LinkedIn: https://www.linkedin.com/in/pemahoney/ Podcast: The Next CMO Book: The Next CMO Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS