Building Community On Social Media In 2023 - Christina Garnett

Christina Garnett is the Principal Marketing Manager of Offline Community and Advocacy at HubSpot and she’s opening the playbook on community building. Join Daniel and Christina for this Talkwalker virtual event, where Christina unpacks her 2023 strategy for building engaged communities and how to bridge the gaps between brand and consumer - all signal, no fluff. Follow Christina: LinkedIn: linkedin.com/in/christinamgarnett Twitter: https://twitter.com/ThatChristinaG Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 07:40 The HubSpot Mission 09:07 Black Friday Conversations That Hit Different 12:19 How Christina Thinks About Community 13:43 Staying Close To Our People 17:46 Creating Touchpoints Of Connection 22:56 Thinking In The Comments 25:12 The Two-Beer Buzz 32:16 The Difference Between Targeting And Community 45:33 Tracking User Culture