What do Michael Kors, Blue Nile, and Typeform have in common? More than you’d think.
Daniel’s OUT, Tamara’s IN. She’s joined by Kevin Branscum, a brand leader who’s worked across fashion, luxury, and B2B SaaS. Together, they explore why the best brands aren’t built on features or functions but on feelings, cultural awareness, and creativity.
What can SaaS and B2B Marketers learn from fashion CMOs? Turns out, there’s a similar connection between people and software beyond just its practical use. Research should go beyond product usage into the real lives of customers. And, Brand can (and should) be an “always on” refresh.
They also dig into how to avoid the copycat trap of competitor marketing and why taste might just be the most important marketing skill in the AI era.
If you’re a marketer who wants to build a brand people actually connect with, this episode is for you.
Follow Kevin:
LinkedIn: https://www.linkedin.com/in/kevinbranscum/
Follow Tamara:
LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
