294 - Marketing for Good: Non-Profit Guide with Vivian Borja, CMO of Food For the Poor

Let’s get real: marketing for non-profits is an underserved category and not talked about enough. In this episode, I sit down with Vivian Borja, who is on a mission to market for good with Food For the Poor. Like other organizations, non-profit marketing is data-driven and personalized—but also needs funding and donations to stay afloat. What strategies should non-profits use? How do you get your name out there when there are millions of non-profits across the country? Plus, we dive into what REALLY makes people happy and how happiness can often be a great motivator in marketing and motivation. If you’re ready to learn something new about marketing, this is the episode for you. Follow Vivian: LinkedIn: https://www.linkedin.com/in/vivian-borja-a831791/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com