214 - Evergreen Marketing Strategies, with Kari Keating

How do you create a campaign worthy of breaking the internet? Well, for starters, working with Matthew McConaughey certainly helps. But then again, so does a calculated and intentional marketing strategy. Kari Keating, Director of Evergreen Marketing for Mastermind.com, explains how she harnesses the power of lead generation, evergreen marketing, and branding to create some of the most sought-after GTM strategies. Kari shares her expertise on how to tap into your audience’s main emotions to drive action, and divulges how she helps major brands, startup companies, and solopreneurs achieve their marketing goals through nurturing leads and finding the best channels for reaching their ideal audience. From branding to messaging and everything in between, Kari’s breaking down the best ways to optimize your evergreen campaigns and build trust with your audience. Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 00:00:22 - From Corporate to Entrepreneur: Mastering Branding and Messaging 00:04:21 - The Power of Evergreen Marketing 00:05:44 - Maximizing Email for Direct Response Marketing 00:09:39 - Launching Matthew McConaughey's Evergreen Product 00:12:13 - Mastermind Membership: Personal Development and Business Tactics 00:20:43 - Overcoming Mental Blocks in Marketing 00:24:45 - Breaking Down Marketing: Attention and Nurturing 00:26:28 - Discovering the Best Marketing Channels 00:33:25 - The Power of Email Marketing Follow Kari: LinkedIn: https://www.linkedin.com/in/karikeating111/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com