211 - Creating Brand Experiences That Matter, with Kim Trieu

Experiential marketing is pure vibes. And Expedia’s Global Events and Experiences Manager, Kim Trieu, is dropping by the pod to explain what it is and how it can transform your brand’s audience by harnessing the power of raw emotion. Kim chats to Daniel about the importance of the end experience for the consumer—and how brand activations can create inspiration, joy, and moments of real connection. She illuminates how to go beyond buzzy social media moments and create true, meaningful experiences for the consumer. And later, Kim reveals the power behind fostering a team mentality of unbridled creativity and why it enables any experiential marketing department to thrive. Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS Follow Kim: LinkedIn: https://www.linkedin.com/in/trieukim/ Website: https://kimtrieu.com Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com