202 - What Does a Career in Marketing Ops Look Like?

Are you interested in a career in Marketing Ops? In this episode, Daniel sits down with Darrell Alfonso, a seasoned marketing operations professional, to discuss the ins and outs of the field. Darrell shares his insights on the different aspects of marketing ops, the common mistakes marketers make, and the importance of aligning goals and incentives within the organization. This is a must-listen if you’ve ever thought about pursuing a career in marketing ops or are interested in learning the evolving role of marketing ops and how it can help drive success in your marketing efforts. 00:00:04 - Insights on Marketing Operations with Daryl 00:00:32 - From Sales to Marketing Operations 00:01:52 - The Art and Science of Marketing Operations 00:05:47 - Why Marketing Ops is the Next Big Career 00:07:33 - The Marketing Ops Maturity Model 00:14:58 - The Role of Marketing Ops in a Marketer's Responsibilities 00:21:20 - Improving Marketing Function with Marketing Ops 00:26:57 - Solving Friction in Marketing Campaigns 00:30:50 - Avoid Using Technology Just Because Buy “The Martech Handbook” on Amazon Follow Darrell: LinkedIn: https://www.linkedin.com/in/darrellalfonso/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com