19 - Vikki Ross: Secrets of Copywriting

Vikki Ross has been writing copy for major global brands for 24 years and she specializes in branding and tone of voice, and she travels the world telling businesses how to talk. She had some amazing copywriting gigs at The Body Shop and Virgin Media and joined Sky as Head of Copy to co-create their brand personality and tone of voice. That was 10 years ago and she has been their Lead TOV Consultant ever since. She is @VikkiRossWrites on Twitter where she created #copywritersunite and @copynights to connect copywriters.