173 - How to Build Raving Fans with Tik Tok, with Ryan Boswell

What insights could a college dropout turned growth marketer have to give about marketing? Turns out, quite a lot. Ryan Boswell drops by the studio to talk to Daniel about the lessons he’s learned when it comes to marketing short-form content for startups on platforms like LinkedIn and TikTok. His overarching theme? If you want to build an actual connection with a loyal base of customers, then your content has to provide something of value for them— it can’t just be noise or mindless noise. Always strive to create content that adds some type of value which will be enhanced when people eventually convert to your product. To hear that and more of Ryan’s insights, check out the pod. 0:00 Intro/Background 2:30 Using TikTok to Drive Offline Events 6:24 Short Form Content 17:00 B2B Content Strategy 28:40 Quality vs. Quantity 33:30 A Hill to Die On 37:11 Find Us Follow Cold Plunge Studios: https://www.coldplungestudios.com Follow Ryan: LinkedIn: https://www.linkedin.com/in/ryanjboswell/ Email: [email protected] Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today. Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com