172 - How to Run Successful Facebook (Meta) Ads, with Torii Rowe

What’s the secret sauce to scaling and growing companies? According to former cop-turned-performance marketer Torii Rowe, it’s all about discipline and knowing just how far you can push and pull in your ad campaigns. Torii’s uncovering his tried-and-true methodology for scaling companies like Upsaint, Manssion, and MVMT, and you can bet that it involves rigorous A/B testing, broad targeting, and high-converting landing pages. Then, find out why the best testing ads are the ones you least expect— and capturing cold traffic is the key to fueling your company’s growth. If you’re looking to scale, you won’t wanna miss this one. 0:00 Intro/Background 1:45 From Cop to Growth Marketer 3:20 Scaling Businesses 7:00 Great Facebook Ads 10:55 Ad Targeting 13:40 AOV 16:00 High Converting Land Pages 20:32 Predicting What Works 22:50 A Hill to Die On 27:15 Word of Advice Follow Torii: Website: https://www.dreamlabsagency.com LinkedIn: https://www.linkedin.com/in/torii-rowe-782a0a161/ Twitter: https://www.twitter.com/toriirowe Check Out Manssion Jewelry: https://manssion.com Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today. Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com