147 - Demand Efficiency Matters (and how to implement), With Eli Rubel

How can marketers drive down cost to acquire metrics? Eli’s opening his playbook on how to solve this marketing pain point. Eli is the CEO of Matter Made, helping companies like Dropbox, G2, and Calm for Business, drive efficient growth through best in class Paid Media & Demand Gen programs. Daniel and Eli dig into the marketing pain points that led to demand efficiency as a topic in its own right. Eli unpacks the metrics he uses to measure success, and the tactical levers you can use to drive demand efficiency in your own business. And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Eli: LinkedIn: www.linkedin.com/in/elirubel/ Twitter: https://twitter.com/eli_rubel Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 02:07 The Growth Pain Points 06:21 Identifying Business Touchpoints 11:46 Digging Into The Minutiae 15:38 Giving Your Marketing Team Bandwidth 17:17 The Challenge To Market Leaders 20:41 Daniel’s CMO Theory 24:34 Marketing For The Long Game 29:11 A Hill To Die On 35:43 Curiosity Makes The Best Marketer