146 - How To Think Differently About B2B Content, With Camille Trent

When content marketing is constantly evolving, how can you deliver a B2B product that makes an impact? Camille is the Director of Content and Community at PeerSignal, the free resource that aggregates data, examples, and research for GTM leaders. Daniel and Camille get straight into talking about treating content as a product, pulling content ideas from your community, and the lessons Camille has learned that go beyond marketing. Plus you’ll hear Camille’s hot take on why you need to leave your ego at the door when it comes to effective content marketing. Follow Camille: LinkedIn: www.linkedin.com/in/camillehansentrent/ Twitter: https://twitter.com/camilletrent Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 02:07 The Evolving Definition Of Content 07:40 Meeting Your Customer’s REAL Needs 10:59 How To Execute A Great Piece of Content 15:20 A Roadmap With Flexibility 20:15 Two New Ways To Measure Success 28:15 A Marketing Hill To Die On 31:14 Leaving Ego At The Door 31:49 Advice That’s Bigger Than Marketing 33:32 Everybody Is A Beginner At Something