040926 ~ Pure Michigan Conference with "Josh & Jase" - Nick Nerbonne

April 9, 2026 ~ Lucy Ann Lance is joined by Nick Nerbonne, Media/Digital/Industry Relations Director, Pure Michigan. Jase from the duo “Josh and Jase,” who gained social media fame for their Michigan travels, joins the show to announce their return for a summer trip. Nick discusses the conference’s focus on creating travel experiences and the duo’s upcoming summer itinerary. More than 500 tourism and hospitality leaders, industry representatives, meeting planners and economic development professionals from across Michigan gather for sessions focused on the latest industry trends and best practices, destination development, branding and digital marketing, and opportunities to make travel more accessible and inclusive for a diverse range of travelers, among other educational opportunities.