The Long Game with Eric Becker

There are more than 30 million businesses in the United States alone. Within ten years, nearly 70% will disappear, and in a century, fewer than half of one percent will remain. In a culture obsessed with speed, scale, and short-term wins, is it still possible to build something that lasts? The answer is yes.The Long Game is a podcast from bestselling author and entrepreneur Eric Becker, Founder and Chairman of Cresset, a multi-family office managing over $235B in assets. Inspired by his book, the series explores what transforms early success into enduring relevance.Each episode features candid conversations with founders, CEOs, and multigenerational leaders behind iconic organizations. From global brands to family enterprises, guests share the decisions, discipline, and long-term thinking required to evolve from startup to scale, and from market leader to lasting legacy.While many companies are built for exit, Becker makes a different case: build as if you'll own the business for t