The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO

Lucas and Luna stand outside a sunlit Main Street storefront, coffees in hand, tablet showing an abstract local-map mockup. Their conversation is about the real tactics that make a small business visible to local customers — not SEO theory, but the actual steps a florist in Portland or a bike repair shop in Austin can take to rank on Google Maps, earn reviews that convert, and show up in the local pack when someone searches 'plumber near me'. Each episode picks one hyper-specific tactic: how to structure a Google Business Profile description, which categories matter most, why 3-word reviews beat 20-word ones, what to do when a competitor hijacks your listing, how local link-building actually works when you don't own a blog. They never talk in generalities. If Lucas mentions a case — say, a pizzeria that doubled walk-ins by optimizing its Q&A section — Luna pushes for the exact wording, the timeline, the numbers. The listener is a business owner who runs operations, manages their own on