What Makes People Click (And Clients Call)

Did you like this episode? Dislike it? 💡 What if the difference between getting ignored and getting a client came down to one emotion? In this episode, Mike and Eddie break down the emotional science behind why people take action—whether it's clicking a digital ad, booking a consultation, or choosing your firm over a competitor. Learn how empathy, repetition, and honest storytelling are the secret weapons in your small firm’s marketing arsenal. 📌 Key Takeaways 75% of failed launches have one...