What Actually Triggers Someone to Hire a Lawyer

Did you like this episode? Dislike it? 🤔 What actually triggers someone to hire a lawyer? Danny Decker breaks down why understanding your ideal client goes far beyond basic demographics and dives into the real driver of law firm growth in 2026: identifying the exact moments that push someone into the buying cycle. From life events like car accidents or having a first child to deeper psychographic insights like values, habits, and behaviors, Danny explains how law firms can align their market...