The Power of Culture: How Bill Higgs Built a Billion-Dollar Business

What if company culture was the key to billion-dollar success? In this episode, Kris Krohn sits down with Bill Higgs, co-founder of Mustang Engineering, who built a thriving business in one of the toughest industries. Bill shares how he transformed a cutthroat oil industry into a culture of loyalty, teamwork, and explosive growth—even during economic downturns. Learn how strategic relationships, hustle, and an unshakable culture can set your business apart.