The two primary ingredients we think of in regards to success is talent and hard work. We tend to believe greatness comes from having above average talent and putting in your 10,000 hours. Yet if we audit everyone who has achieved relative success, we find many, maybe even most, do not have either of these. So what did they do? They just figured out what works and modeled it. Ron Friedman is an award-winning psychologist and from his research in neuroscience, human physiology and behavioral economics he wrote a book on what he found in regards to this issue, called Decoding Greatness: How the Best in the World Reverse Engineer Success. In this show I dig in and question Ron on how we can all use this reality to better embrace and accelerate our opportunities and success instead of thinking we have to be exceptionally talented or work the hardest. Sign up for your $1/month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to start your free trial. Learn more about your ad choices. Visit megaphone.fm/adchoices
