If I asked you why we communicate with others, what would your reply be? I think my mind initially went to sharing information. But as you will soon hear, my guest cites that only 15-18% of our daily communications are about mere information. What is the primary reason we communicate then? We communicate to connect with others. My interest then is considering how much of my communication actually results in true connection. I have a world expert with me. Charles Duhigg. Charles is a Pulitzer prize-winning journalist and the author of The Power of Habit, which spent over three years on bestseller lists is my favorite book on habits. In February of 2024 I had him here on the show for the first time to talk about his then new book, Supercommunicators: How to Unlock the Secret Language of Connection. The book has already sold over a million copies and I brought him back on to talk further about my own evolution in connecting, and to celebrate the release of the paperback version of Supercommunicators. Charles also writes for The New Yorker magazine and previously wrote for The New York Times and is a graduate of Yale University and Harvard Business School. You can connect with him at charlesduhigg.com. Sign up for your $1/month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to start your free trial. Learn more about your ad choices. Visit megaphone.fm/adchoices
