500: Q&A - What problem does your biz solve?

The question, "What problem do you help solve? If you have a business, product, service, message, what problem does it solve for an end user or recipient?” We posted this question on show host Kevin Miller’s Facebook page - agentkmiller - and received incredible responses. The question came from our interviews with Don Miller in show 498 where we discussed his book, ‘Story Brand’ - Clarify Your Message So Customers Will Listen. He took us through the structure our business message should follow - “A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in a SUCCESS.” If you have a biz, product or service or hope to, I guaranteed you’ll get wise direction from this show. Thanks to Ziglar Family’s ‘7 Day Challenge’ 7daychallenge.comand EZ Metrics ezmetrics.info for supporting this show. Learn more about your ad choices. Visit megaphone.fm/adchoices