How to price a product or service | Per "The Price Whisperer" Sjofors

How to right price their product or services is something that companies, consultants, and businesses always keep working on.  Per "The Price Whisperer" Sjofors, Founder of Sjöfors & Partners and Thought Leader and Pricing Strategy Advisor, Forbes Business Council, shares with us his insights and learnings on how companies can use pricing to drive higher growth, sales volume, and profits.

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