The Initial

What does it take to build a healthy in-house experimentation program? Find out in these candid conversations with the leaders running 100 - 500+ A/B tests a year at Vinted, Preply & Diary of a CEO, and more. Get the recipes, frameworks, and lessons you need to run your own in-house experimentation program.Episodes released twice a month.Host, Lucia van den Brink, is Founder of The Initial, the agency that builds, runs & hands over experimentation capabilities for brands like Semrush, British Airways and Bolt Pharmacy. Find out more: https://the-initial.com/