The Independent Artist Show

The Independent Artist Show is a weekly podcast for indie musicians who are tired of generic "music marketing" advice. Two hosts — an industry strategist and a working independent artist — break down what actually gets you streams, bookings, and fans in 2026: how the Spotify algorithm really works, why TikTok rewards consistency over virality, when pre-saves matter, how to build an EPK that gets you booked, and where to spend (and not spend) your first marketing dollars.Every episode is short, practical, and built from real data on artists growing through Streets OS. No fluff, no jargon, no "you just need to believe in yourself." Liam and Sarah say the thing most music marketing advice won't — including when your song isn't ready, when a strategy is a waste of money, and what actually worked this week.