The Home Care CEO

The Home Care CEO is the official strategy podcast of Home Care Agency Blueprint™ — produced and strategically directed by Scott McKenzie, the nation's leading consultant for non-medical home care agency startups and the man behind 531+ licensed agency launches across all 50 states.This is not a traditional podcast. Each episode features an Executive Roundtable of expert voices — each representing a distinct area of home care agency strategy — engaged in structured, high-signal conversation about what it actually takes to start, license, and scale a profitable non-medical home care agency.Our roundtable:- Daniel Cross — CEO strategy, ownership psychology, and scaling- Claire Bennett — licensing, compliance, and Medicaid strategy across all 50 states- Sophia Reed — the founder's journey, from nurse or caregiver to agency CEO- Ethan Cole — operations, caregiver systems, and BlueprintOps™ (joining Episode 6+)Every episode is scripted, reviewed, and approved by Scott McKenzie. The v