The first Air Jordan and Imelda Marcos's 3,000 pairs of shoes
Max Pearson presents a collection of this week’s Witness History episodes from the BBC World Service.
This week’s programmes are all about the history of footwear.
First we take a trip back to the 1960’s when Brazilians were introduced to a new type of footwear, which went on to become one of the country’s biggest exports.
Plus the story of how a then rookie basketball player called Michael Jordan signed a deal with Nike that revolutionised sports marketing.
We also hear about the thousands of shoes owned by the former first lady of the Philippines, Imelda Marcos.
Then we learn how one family feud led to the creation of two massive sportswear companies, Adidas and Puma.
Finally, we hear how a Czech company revolutionised shoe production and brought affordable footwear to the world.
Contributors: Sergio Sanchez - Author and former employee of Havainas. Sonny Vaccaro - Former Nike executive. Dr Alex Sherlock – Lecturer in the school of Fashion and Textiles at RMIT University in Melbourne, Australia and founder of the Footwear Research Network. Sigi Dassler – Daughter of Adi Dassler the founder of Adidas. Mick Pinion – Former Bata engineer.
(Photo: Air Jordan Original. Credit: Getty Images)
You May Also Like

Le fil de l'histoire
France Inter

Interesting Things with JC
JC

The Art Bell Archive
Arthur William Bell III

Retro Radio: Old Time Radio in the Dark
Darren Marlar

On This Day in Working Class History
Working Class History

BELLUMARTIS PODCAST
Bellumartis Historia Militar

Histoires du soir : podcast pour enfants / les plus belles histoires pour enfants
Engle

Let's Talk About Myths, Baby! | Greek Mythology & the Ancient Mediterranean
Liv Albert

Best of the US
Mechanical Music Radio

Cool People Who Did Cool Stuff
Cool Zone Media and iHeartPodcasts
Community discussion