Ever wondered if you could turn your creative passion into a real, profitable business without quitting your day job? This episode is your proof. Jaclyn Isaac, founder of Doni Douglas Designs, went from managing global ad campaigns in Big Pharma to leading one of New Jersey’s most recognizable interior design firms. It all started as a side hustle, fueled by instinct, savagery (her word), and a refusal to stay small. In this refreshingly honest and practical conversation, Jaclyn opens up about building a business without formal training, how she fought through imposter syndrome, and the exact mindset shift that took her from “downtown decorator” to a designer commanding high-end projects and premium fees. Whether you're growing your side hustle, wrestling with self-worth as a creative entrepreneur, or finally ready to bet on yourself, Jaclyn’s journey will challenge your excuses and inspire your next move. What You’ll Learn in This Episode The Reality of Starting on the Side How Jaclyn balanced a full-time advertising job with growing a passion project and why “side hustle” is one of the most underrated business strategies available. How to Know When It’s Time to Rebrand The surprising moment a client told her, “Your name is holding you back,” and how that led to a full identity and mindset shift in her business. Overcoming the Fear of Not Being 'Qualified' Jaclyn didn’t go to design school. She’s never needed to. She shares how she built her reputation through results and referrals not credentials. Pricing, Worth, and Owning Your Value From $450 full apartment projects to commanding premium fees, Jaclyn walks through the emotional and tactical work of raising your internal thermostat. The Truth About Time and Excuses Why most of us do have time to build something meaningful and what doom-scrolling has to do with it. Running a Business vs. Being Creative Jaclyn reveals how her love for business, systems, and project management became the secret weapon that made her design firm scalable and profitable. Conquering Imposter Syndrome on Job Sites and Beyond The inner dialogue Jaclyn still uses to walk into high-stakes meetings, own her expertise, and lead confidently, even in male-dominated industries. A Refreshing Take on Success and Strategy This is not “quit your job and chase your passion” fluff. Jaclyn keeps it real about mortgages, children, and building something sustainable and soulful simultaneously. Originally aired on iHeart Radio's 710 WOR with host Josh Cary.
