Sitting down with Rhys Southern for The Growth Equation was eye-opening. His story? It's the honest truth of building a business—the highs, the lows, the relatable journey we all face. Rhys started with Facebook ads for real estate but quickly saw the real need: local businesses needed to be found on Google. He made the leap into SEO, helping plumbers, landscapers, and accountants get noticed online. His genius move? Registering his business in both Australia and the Netherlands. This wasn't just paperwork; it unlocked global possibilities and fueled his team training for international growth. His European presence has paid off big time, even with an English-speaking team. We also discussed AI in marketing. Rhys uses it for planning but stressed that the human touch is critical for content that truly resonates. Connect with Rhys Southern: Website: https://rhyssouthern.com/ , https://tophillmarketing.com/ Facebook: https://www.facebook.com/TopHillMarketing LinkedIn: https://au.linkedin.com/in/rhyssouthern Instagram: @rhyssouthern , @tophillmarketing Connect with us. 👇 Evolve To Grow: https://m.mtrbio.com/evolve-to-grow
