This episode of The Growth Equation features Chris Hogan, founder of MeMedia Marketing Agency, reflecting on over two decades of experience in the marketing industry. Chris shares a candid account of the realities that come with building and growing a business—ranging from the excitement of successful projects to the tough challenges of mental health struggles and burnout. He stresses the significance of focus in business, famously saying, “you can’t ride two horses with one ass,” highlighting the importance of clarity and prioritising what truly matters to avoid spreading yourself too thin. Chris opens up about the difficult periods marked by overwork and feelings of being stuck in “infinite loops,” and how he found small but meaningful sparks of progress that helped him regain momentum and stay committed. The conversation explores the vital role that culture and purpose play as the true foundation for effective business strategy, rather than just being buzzwords. He also shares practical insights on technology choices, particularly his preference for Shopify over WordPress when it comes to serious e-commerce growth. Furthermore, Chris discusses the origins of Wecom, a venture born from decades of hands-on experience in e-commerce and conversion optimisation. This episode offers authentic and grounded reflections for entrepreneurs and small business owners. It provides valuable perspectives on resilience, the power of focus, and how aligning culture and values with business goals can lead to sustainable growth over time. It’s a refreshing and insightful listen for anyone navigating the complexities of business ownership. Connect with Chris Hogan LinkedIn: https://www.linkedin.com/in/chrishoges/ Instagram: https://www.instagram.com/chrishoges Company Website: https://www.memedia.com.au/our-agency Chris Hogan’s Company Socials https://www.instagram.com/wecomm.au/ https://www.facebook.com/wecomm.au https://www.youtube.com/c/MeMediaAu Connect with us. 👇 Evolve To Grow: https://m.mtrbio.com/evolve-to-grow
