Running a business isn't always smooth sailing—it comes with surprises, challenges, and valuable lessons. In this episode of The Growth Equation , I sit down with Matt Hodgson, founder of Bring Digital Performance , to dive into his entrepreneurial journey and the insights he’s gained along the way. Matt has been working in SEO since before Google existed, and today, his business specializes in digital performance, helping clients with SEO and paid search strategies. We explore his path from leaving a role at Similar Web to identifying a gap in the market and launching his own company, focusing on transparency and integrity in the industry. Matt shares how he approached team growth, the unexpected hurdles—including financial setbacks—and the crucial role of invoicing and payment management. We also discuss how AI is reshaping business strategy, where its real advantages lie, and why Bring Digital Performance chooses not to use AI for content generation. Beyond business strategy, Matt opens up about work-life balance, productivity struggles, and the mindset shifts that have helped him maintain his focus. His advice for entrepreneurs? Be transparent, focus on what you can control, and keep moving forward. Tune in to hear his story and get practical takeaways for building a resilient business. Connect with us. 👇 Evolve To Grow: https://m.mtrbio.com/evolve-to-grow
