Oura Competitors: Samsung, Apple and the Smart Ring Market

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Compare Oura with Samsung, Apple, Whoop and other rivals across market share, pricing, subscriptions and the smart ring race.
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Oura dominates the smart ring market, accounting for about 74% of global shipments in the first half of 2025, according to Omdia. But its broader competitive set includes Apple, Samsung, Garmin, Whoop and other wearable platforms. This guide compares Oura's market share, subscription model, pricing, patent position and competitors, including Samsung's Galaxy Ring and Ultrahuman's Ring Pro, while examining whether Oura can expand beyond its smart-ring niche.