Alexander Jabbour on Building Real-Time Sales AI From 0-to-1 at Rilla

This story was originally published on HackerNoon at: https://hackernoon.com/alexander-jabbour-on-building-real-time-sales-ai-from-0-to-1-at-rilla . Rilla’s Engineering Lead Alexander Jabbour shares how he built a real-time AI sales coaching platform, boosting close rates and generating 7+ figures. Check more stories related to machine-learning at: https://hackernoon.com/c/machine-learning . You can also check exclusive content about #alexander-jabbour , #rilla-ai , #sales-coaching-ai , #real-time-sales-enablement , #0-to-1-product-building , #agentic-ai-for-sales , #sales-performance-platform , #good-company , and more. This story was written by: @jonstojanjournalist . Learn more about this writer by checking @jonstojanjournalist's about page, and for more stories, please visit hackernoon.com . Alexander Jabbour, Engineering Lead at Rilla, built a real-time AI sales coaching platform that turns reactive feedback into live guidance. Overcoming technical hurdles in audio streaming, low-latency transcription, and AI insights, his team scaled the product to multi-million revenue. Early pilots showed close rates rising from 29% to 34%, validating a user-centric, data-driven 0-to-1 journey.