Crown her. Las Vegas Aces icon A’ja Wilson won a historic fourth career WNBA MVP on Sunday, the most of any player in league history. Wilson’s more than just the WNBA’s best player; she is the moment in women’s sports…but when it comes to marketing, she’s simply not getting her due. In this episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz dig into Wilson’s unprecedented season before diving into the disparities in WNBA athlete marketing, namely, how Wilson sees fewer sponsorship opportunities than her relatively unproven fellow hooper, the Indiana Fever’s Caitlin Clark. This episode was brought to you by Amazon Business, the ultimate partner for smart business buying. Amazon Business offers a one-stop shop for all of your business needs, helping companies of all shapes and sizes simplify their purchasing process. Learn more by checking out business.amazon.com today. Show notes: Episode #493: Nostalgia-core: How pop culture is winning over the casual sports fan More on The GIST: ☎️ Leave us a voicemail! Call us at 1-437-564-5579 or hold down on this link 🎧 Subscribe: thegistsports.com/subscribepod ✉️ Email:
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