Why “And” is the Answer: How to Create Content Outside of Your “Niche”

In this episode of the GaryVee Audio Experience, I sit down with Kayla Itsines, the global powerhouse and founder of the female-only fitness app, Sweat. Kayla, who has spent her career being known as "Kayla the personal trainer," asks for advice on how to evolve her narrative now that she is a mother and leader in her industry. I share my own experience of moving beyond being "Gary the wine guy" and offer a powerful framework for expanding your personal brand.

You’ll learn:

1. Why the old rules of "staying in your niche" are wrong and the power of the "and" concept.

2. The two things you must give up to successfully shift your content narrative.

3. How to handle the "outside noise" from people telling you to stay in your lane.

4. Why I believe there is a "massive appetite" and opportunity for female founders.

5. My advice for treating yourself like a premium brand for high-level sponsorships.

6. Why, at this level of success, the only thing you should be thinking about is what makes you happy.