The #1 Difference Between Sales and Branding

In this episode, I discuss the difference between short-term sales tactics and long-term branding strategy. I share the marketing move I'd make immediately if I bought the New York Jets and answer a question about what motivates me to stick with projects like Wine Library without immediate growth. I also talk about the things I can control as an entrepreneur versus the things I can't and give my take on whether 24/7 community management is a worthwhile investment.

You'll learn about:

• The first thing I’d do if I bought the New York Jets
• My holistic purpose and professional vision
• Why I don't get crippled by the performance of one project
• How to ignore government interference and external factors
• The value of one-on-one marketing and community management