Rob Waugh talks about the shadowy figures who are successfully bombarding UK news media with fake content. Fictional experts and non-existent experts are conning their way into UK news media with the help dodgy PR companies. It's a lucrative business providing search engine juice to gambling sites and dubious online retailers. And it won't stop until publishers raise their game in terms of verifying the sources they quote. Hosted on Acast. See acast.com/privacy for more information.
