539: How to Build a Million Dollar Beauty Brand | Alicia Scott [VIDEO]

In this episode, Alicia Scott, founder of Range Beauty, shares her journey from fashion professional to beauty entrepreneur. Alicia reveals how her own skin struggles led to the creation of a brand focused on inclusivity and clean beauty. Discover how Alicia bootstrapped her business with just $150, overcame challenges like a cease-and-desist, and navigated pivotal moments such as appearing on Shark Tank and landing a deal with Emma Grede. Listen to Nathan and Alicia discuss: - Starting Range Beauty with minimal capital and scaling to a multi million-dollar brand - Alicia’s strategy for developing inclusive and clean beauty products - Navigating setbacks like trademark issues and rebranding - The impact of social media and influencer marketing in driving early sales - Insights into retail partnerships with Target and Sephora and the importance of accelerators And much more beauty brand advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine