In this episode of The Food Professor Podcast , presented by Caddle, hosts Michael LeBlanc and Dr. Sylvain Charlebois deliver their trademark mix of hard-hitting food industry analysis and an insightful conversation with a top Canadian food leader. The episode kicks off with a wide-ranging news segment. Michael and Sylvain debate Canada’s “Big Five” fast-tracked federal projects and why agri-food continues to be sidelined in national infrastructure planning. They highlight the missed opportunities for boosting food supply chain efficiency, from beef processing facilities to critical ports like Vancouver, which remain among the world’s least efficient. The hosts also unpack new EV tariffs targeting Chinese electric vehicles, dissect how they intersect with trade relations, and explore why Canada’s ag sector is often the first target of Chinese retaliation. The discussion moves to TikTok’s ongoing influence in food marketing, recalling Ocean Spray’s viral cranberry moment and the elusive quest for the next billion-view food trend. Rounding out the news, they tackle inflation, food counter-tariffs, and how media narratives are obscuring the real cost impact on Canadian consumers—everything from coffee and tea prices soaring by 20% to rising costs in meat, sugar, and spices. The conversation then shifts to a feature interview with James Maitland, CEO of Les Aliments Dainty Foods Inc. —Canada’s only rice mill, located in Windsor, Ontario. James shares his career journey from General Mills and Maple Leaf Foods to leading Dainty, a company with a proud 140-year legacy. He reveals breaking news about the company’s upcoming U.S. expansion, with a $50–$75 million investment in a new facility focused on retort pouch technology and ready-to-eat innovation. James explains how Dainty sources authentic rice from global origins, mills it in Canada, and continues to grow as a trusted brand on Canadian shelves. The discussion highlights innovation, from the launch of the new Timewise brand—featuring convenient pasta and rice dishes—to sustainability initiatives like regeneratively grown rice and packaging breakthroughs. With unique insights on tariffs, supply chain challenges, and the balance between legacy and growth, James Maitland provides a behind-the-scenes look at what it takes to lead a Canadian food brand into the future. The Food Professor #podcast is presented by Caddle. About Us Dr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph’s Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability. He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star. Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre’s Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice. Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable
