In this episode of The Food Professor Podcast , presented by Caddle, co-hosts Michael LeBlanc and Dr. Sylvain Charlebois open with a wide-ranging conversation on global trade tensions, the state of Canadian agriculture, and the latest policy moves shaping our food economy — before turning to the fascinating story of Stephen Mitchell , President of Sprucewood Shores Estate Winery , Ontario’s only beachfront winery on the Lake Erie North Shore. Michael and Sylvain begin by unpacking the economic aftershocks of U.S. tariff wars, as soybean farmers in America face devastating losses and look for government bailouts amid shifting Chinese trade alliances. Sylvain, speaking from Purdue University in Indiana, shares first-hand insights from conversations with American farmers reeling from collapsed exports and rising equipment costs. The hosts then pivot to the EV tariff dispute between Canada, China, and the U.S., discussing whether Ottawa should drop tariffs on Chinese electric vehicles to save Canadian canola farmers — a debate intensified by security concerns and diplomatic pressures. They also explore evolving Canada–India trade relations, the potential of government-run grocery stores, and Canada’s climb to #7 in the Global Agri-Food Most Influential Nations report released on World Food Day , produced in partnership with MNP . Then, Michael introduces Stephen Mitchell for a compelling look at the business of craft wine in Ontario. Stephen recounts the family story behind Sprucewood Shores — from his father’s dream of returning to his farming roots to the hands-on creation of a 52-acre lakeside vineyard and winery. He describes how the business evolved from a weekend “hobby farm” into a major local producer, now recognized for its Beach Glass Series , Classic Series , and signature Warm & Cozy mulled wine , distributed through the LCBO and beyond. Stephen details how the winery balances tradition with innovation — focusing on approachability, sustainability, and product diversification — while investing to capture new market momentum as Ontario’s wine industry gains visibility and political support. He also shares marketing lessons learned through social media, tastings, and direct-to-consumer engagement, underscoring that success in wine is about constant connection and storytelling. Link Global Agri-Food Most Influential Nations interactive site and report released on World Food Day , produced in partnership with MNP https://www.mnp.ca/en/clients/food-and-beverage-processing/momentum-is-building-canadas-rise-in-global-agri-food#report Link to Whole Foods trends report 2026 https://www.freshfruitportal.com/news/2025/10/13/whole-foods-trends-2026/ . The Food Professor #podcast is presented by Caddle. About Us Dr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph’s Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability. He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star. Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre’s Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experien
