The Floral CEO

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO.Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into:Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings & eventsMagnetic marketing & local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and plannersHigh-converting sales funnels: inquiry replies, proposals, and follow-up scripts that turn curious leads into dream clientsStreamlined systems & smart outsourcing: workflows, templates, and hiring tips that free you from the design benchCEO mindset & sustainable growth: leadership habits