The Media Show: MTV’s co‑founder on reshaping pop culture

Ros Atkins sits down with MTV co‑founder Tom Freston to explore how the channel became a global cultural force, the turning points of his career, and the themes of his new book. Freston reflects on MTV’s early days, creative risk‑taking, and what he has learned from decades shaping the media industry. Presenter Ros Atkins Producer: Lisa Jenkinson