123 - From Bots to Breakthroughs: The New Playbook for Market Research

AI is moving fast, and this meeting cuts through the noise. Karen Lynch and Lenny Murphy cover what's happening right now: Accenture backing retail intelligence, Read AI's digital twin managing inboxes, Meta's AI shopping rollout, and enterprise research tools getting faster. But the real questions are tougher. Tools want access to your calendar and email. Bots are passing survey quality checks. Anthropic projects major disruption for market research roles through 2034. Agentic solutions are exploding, human work is shifting from execution to oversight, and governance hasn't caught up.

This conversation maps the transformation underway and what it means for anyone in the research industry.