In this episode of the Disruptive Franchise Awards podcast, host Stacey Cann discusses the complexities and controversies surrounding award entries and judging. She emphasises that the best candidates do not always win, often due to the quality of their entries rather than their achievements. Stacey shares insights on crafting effective award submissions, the importance of providing relevant evidence, and her experiences as both a judge and a participant in awards. She also highlights the need for clearer criteria and transparency in the judging process to ensure deserving winners are recognised. Key Takeaways The rightful winner doesn't always make it to finalist stage. Crafting a well-structured award entry increases chances of winning. Awards serve as a powerful marketing tool for businesses. Evidence is crucial for scoring in award entries. Judges rely on clear evidence to evaluate entries. Understanding the criteria is essential for successful submissions. Visual evidence can enhance award entries significantly. Feedback from judges can improve future award processes. Transparency in scoring can help participants understand their chances. Personal experience can guide effective award submissions. How To Contact Stacey: Website: https://www.staceycann.com Instagram: https://www.instagram.com/staceycannfranchisestrategist/ Facebook: https://www.facebook.com/staceycannfranchisestrategist/ YouTube: https://www.linkedin.com/in/staceycann/ TikTok: https://www.tiktok.com/@thefranchisestrategist Keywords awards, franchise, judging, evidence, marketing, recognition, entry, criteria, winners, Disruptive Franchise Awards, stacey cann ------- A Thank You To Our Sponsors: Our headline sponsor, Bookwhen makes event booking beautifully simple. Bookwhen is a powerful, intuitive booking system that helps businesses grow by taking the hassle out of scheduling. From classes and appointments to workshops and franchise-run events, we support thousands of organisers across the UK and beyond saving time, reducing admin, and delivering a seamless experience for their customers. Whether you're running your first event or scaling a nationwide franchise, Bookwhen gives you everything you need to manage bookings in one place. Our exclusive podcast sponsor, Make Your Mark Podcast Agency are passionate about helping franchise brands and awards bodies alike amplify their visibility, build deeper connections, and stay ahead of the curve—and podcasting is a game-changing tool to do just that. This partnership is about backing a movement we both believe in—and sparking a conversation that franchisors and event organisers can’t afford to ignore. Support The Podcast Don't forget that the best way you can support us is to subscribe to the podcast - not only will you get notified of future episodes as they are released, you will also be helping us get more amazing guests to come and share their secrets in franchising!
