Why AI Scripts Are Killing Franchise Recruitment (And What to Do Instead)
In this episode, Stacey gets refreshingly honest about one of the biggest mistakes she's seeing franchisors make right now - reaching for AI-generated scripts to power their video content and recruitment marketing. We're living in a trust recession right now. Potential franchisees aren't just buying a business model - they're buying you. Your story, your energy, your imperfections. And when your video sounds like it was written by a robot (because it was), they feel it. That icky, off f...
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