Predictable Pipelines Vs Your Stale Email List

At the Disruptive Franchise Awards this year, Stacey asked a room full of franchisors one question: do you need more leads, or do you need to convert the ones you already have? Almost every hand said conversion. The expert panel agreed too. Stacey didn't entirely agree. In this episode, Stacey unpicks why "just focus on converting your existing leads" is only half the story, and why chasing that advice too hard can quietly kill your pipeline. She shares: Why lead quality matters more than lea...