EP 315: Strengthening your "No" muscle with Charlotte Smith

In this episode of The Dirt on Flowers, hosts Lyndsay and Shannon welcome farm marketing coach Charlotte Smith to discuss burnout prevention in flower farming. Charlotte emphasizes the importance of building the "no muscle" — learning to decline requests without explanation or guilt. She advises farmers to evaluate their commitments early, ideally after their first season, and narrow their focus to one profitable area before diversifying. Charlotte also addresses mindset shifts around scarcity and competition, encouraging farmers to prioritize sustainability over people-pleasing. The conversation highlights that saying no is an ongoing practice essential to long-term business health.

Learn more about Charlotte Smith: Website, Facebook and Instagram

Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027

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Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm