EP 311: PR for Flower Farmers- How to Get Your Farm in the News

In this episode of The Dirt on Flowers, Shannon and Lyndsay explore the power of Public Relations for flower farmers. They emphasize that flower farming is a real business requiring strategic PR, not just beautiful blooms. Lyndsay shares her experience using press releases and TV appearances to build brand awareness, while Shannon highlights the importance of overcoming insecurity about self-promotion. Together, they discuss practical PR angles—seasonal events, business milestones, and personal stories—and offer actionable advice on crafting press releases, building media contact lists, and creating professional media kits to help farms grow beyond hobby status.

Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

Did you love today's episode?

1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
2. Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm